El Mercado

Grand Reopening on Tuesday, April 23, 2024

*NEW LOCATION: BEHIND THE WATSONVILLE HEALTH CENTER*

(On the corner of Crestview Dr. & Madison St.)

NEW TIME: 3:00 PM - 7:00 PM

El Mercado is a weekly farmers’ market aiming to reduce food insecurity and chronic illnesses by promoting access to fresh produce and wellness resources for Pajaro Valley families. Running seasonally from April – October, El Mercado features fresh produce, ready-to-eat foods, local artisans and monthly family events. El Mercado also offers health-promoting resources like health screenings, vaccine clinics, and community resources in partnership with local nonprofits.  

Funding for El Mercado was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant #AM22FMPPCA1141-00. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.

El Mercado was originally funded by a grant from the Central California Alliance for Health in 2020.

No cash? No problem! You can use your credit card at the Manager’s Booth to purchase tokens valid at every El Mercado vendor. You can also redeem EBT, WIC,  and VeggieRx vouchers here.

Our goal is to make shopping at El Mercado as easy as possible because the healthy choice should be the easy choice for everyone.

El Mercado Includes

  • VEGGIERX VOUCHER REDEMPTION SITE
  • FRESH PRODUCE
  • DELICIOUS FOOD
  • LOCAL COMMUNITY RESOURCES FOR HEALTHY LIVING
  • ACTIVITIES FOR THE WHOLE FAMILY
  • AND SO MUCH MORE!

Monthly Events

  • April 23 – Grand Reopening
  • May 28 – Mental Health Awareness
  • June 25 – Arts Celebration
  • July 30 – Back-to-School Bash
  • August 27 – Emergency Preparedness & Public Health
  • September 24 – Hispanic Heritage Celebration
  • October 29 – Halloween Party

Interested in becoming a vendor in the 2024 season?

Fill out the form below to be contacted

Are you part of a local organization working to promote health & wellness? Come table at El Mercado!

Contact Amaris Torres at atorres@pvhealthtrust.org or fill out the form below. 

El Mercado Monthly Newsletter

Stay up to date on the latest farmers market news, recipes, and more!
Hidden

Next Steps: Sync an Email Add-On

To get the most out of your form, we suggest that you sync this form with an email add-on. To learn more about your email add-on options, visit the following page (https://www.gravityforms.com/the-8-best-email-plugins-for-wordpress-in-2020/). Important: Delete this tip before you publish the form.
Name(Required)
Email(Required)
Privacy(Required)

NEW LOCATION: Behind the Watsonville Health Center

(On the corner of Crestview Dr. & Madison St.)

Due to construction at Ramsay Park, El Mercado has moved to 61 Crestview Dr., Watsonville (in the lot behind Watsonville Health Center). We hope to see you there!

Sponsorship Opportunities

When you support El Mercado and or El Mini Mercado, you support a healthy community with access to healthy food for all. With various sponsorship packages available, we are certain to find the best match for your company’s philanthropic and financial goals. For more information about sponsorship opportunities, contact Celeste DeWald at cdewald@pvhealthtrust.org or 831-726-4271.

Thank You To Our 2024 Sponsors!