El Mercado Farmers' Market
Now at the Watsonville Community Hospital
Every Wednesday from 10 AM - 2 PM
El Mercado is a seasonal farmers’ market that brings locally grown fruits and vegetables to the community. It’s a great place to shop for fresh produce while supporting local farmers.
You can pay with cash, card, or CalFresh/EBT.
If you use CalFresh/EBT, you can also take advantage of our Market Incentive Program. For every $1 you spend with your EBT card, you’ll receive $2 in tokens to use on fresh fruits and vegetables at the market. For example, if you spend $10, you’ll receive $20 in tokens—giving you $30 total to spend on produce.
Even when El Mercado is not in season, you can still use this produce incentive at the year-round Watsonville Farmers’ Market at the Watsonville City Plaza.
Funding for El Mercado was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant #AM22FMPPCA1141-00. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA. El Mercado was originally funded by a grant from the Central California Alliance for Health in 2020.
Sponsorship Opportunities
When you support El Mercado and or El Mini Mercado, you support a healthy community with access to healthy food for all. With various sponsorship packages available, we are certain to find the best match for your company’s philanthropic and financial goals. For more information about sponsorship opportunities, contact Development@pvhealthtrust.org.
