Community Health Trust of Pajaro Valley to Launch El Mercado, Watsonville’s Newest Farmers’ Market

Watsonville, California – The Community Health Trust of Pajaro Valley is pleased to announce the grand opening of El Mercado, a weekly farmers’ market aiming to decrease food insecurity and improve access to health-promoting resources for Pajaro Valley residents.

Despite being located in the heart of a thriving agricultural region, segments of the Pajaro Valley are considered food deserts, where people have limited access to sources of healthy and affordable food. “We live in a very abundant area, surrounded by fresh, healthy produce, but the truth is, many residents and families do not have easy access to these,” said DeAndre’ James, Executive Director for CHT. “In addition to offering healthy produce and prepared food, El Mercado will also work in collaboration with local partners to include resources that will support and reinforce healthy habits and a healthy lifestyle.”